Does it seem to you like suddenly everything is organic, recylced, and/or eco-friendly? So, can anyone acurately say what GREEN really is?
Smoke and mirrors.
Lolita Ginoski photo
Green smoke, that is, maybe green mirrors. You pick.
Let’s talk just a little bit about what that means in the furniture and design world. There are all kinds of variations on a theme available to the consumer, but I’ve come across one that I like. It’s simple – not too smokey or too much glare. Believe it or not the words come to us from J.C. Penney through their “Simply Green” campaign.
1 Organic products must be made from 70% raw materials such as organic cotton or linen, grow without chemical pesticides or fertilizers.
2 Renewable products are made from at least 25% renewable materials such as bamboo, sorona, ingeo, soy, capiz shells, or wood that comes from managed forests.
3 Recycled products contain a mix of at least 25% previously used materials such as cotton, glass, or polyester made from soda bottles.
I am thinking , “Good for Penney’s” – at least they put their thoughts into words. They gave themselves, as well as their customers, guidelines and expectations.
Kermit should be proud because green is here to stay. I’ll continue this variation on a green-theme next time when we look at trends verses realities.
I remember back in my college (hippy) days we were told to eat greens. But that was long ago. Long before we could imagine sitting on them!
Interior Designer / Phelans Interiors